Senior LIFE York – Public Relations

GRIT Marketing Group worked with Senior LIFE York to develop and execute a strategic public relations plan that would increase public knowledge and advance the perceptions of Senior LIFE York within York County, Pennsylvania. GRIT carefully evaluated and identified Senior LIFE York’s best option for a public spokesperson and once identified, provided on-site media training for the organization’s leadership team, as well as clear protocol instructing staff how to handle any media requests received.

With a key spokesperson identified and staff fully trained, GRIT developed and executed a six-month, strategic public relations plan. During this time, GRIT served as the sole media contact for Senior LIFE York and handled all media relations efforts from planning, to execution, monitoring and evaluation.

Correlating with PR outreach, GRIT also supported Senior LIFE York’s grassroot efforts to network and strengthen their relationships with key audiences within their community.