NUTEC – Website Redesign
A Website Redesign Worthy of NUTEC's New Brand
Following strategic brand strategy work with GRIT to realign three separate brand identities under a cohesive refreshed brand, NUTEC embarked on a comprehensive website redesign with GRIT. Critical to the project was effectively presenting the newly combined suite of services. GRIT worked with the NUTEC team to create a site that presented core competencies in a way that delivered an optimized user experience (allowing quick access from the main menu of the level) and supported search engine optimization (SEO) across the architecture, engineering and construction service sets. The site includes integrated calls to action as well as features such as gated whitepapers to support lead generation. The ability to integrate projects and blogs into service and markets pages also helps drive users through the site via an integrated content presentation, also supporting an internal linking strategy in support of SEO.
Website Strategy, Design & Development
Architecture, Engineering & Construction