Inside The Internship with Lexie Fisher
At GRIT, we are committed to our community and as part of that, we feel it is important to inspire the next generation of marketing professionals. This spring, Lexie Fisher, a senior at York College...
The 7 Sins of Marketing – Part 3
Part 3 – Thinking More Is Always Better Today’s marketplace is cluttered and noisy. Consumers are exposed to thousands of ads and marketing messages each day, so it’s important for your company’s brand to stand...
The 7 Sins of Marketing – Part 2
Part 2 – Delivering an Inconsistent Brand Experience Can your target audience easily recognize your company’s brand? Whether they are viewing your organization’s website, reading a print advertisement, or scrolling through social media, do they...
The 7 Sins of Marketing – Part 1
Part 1 – Assuming You Know Your Target Audience Do you REALLY know your ideal customer? What are their demographics, motives for making a purchase, and preferred communication channels? At GRIT, we often say “you...
Celebrating 15 Years of GRIT
All month long, we have been celebrating our 15th anniversary. Founded in 2008 as Moxie, our name has changed over the years, but the basic premise we were built upon, and our core values have...