The golden arches. A swoosh symbolizing motion and speed. A silver apple missing a bite. Can you identify these brands by their logos? When we see familiar logos, our minds automatically identify the brand (McDonald’s™,...
Thanksgiving is upon us. As we prepare to gather with our family and friends to celebrate the holiday and enjoy a delicious meal, it is important to reflect on what truly matters. We asked our...
Inadequately Measuring Success & Optimizing Efforts Do you regularly measure your marketing efforts? According to MarketingWeek, most marketers claim to only measure effectiveness on an ad hoc basis, with just 13% of brands investing in...
Part 6 – Failing to Connect with Your Audience on An Emotional Level Today’s consumer is bombarded with content. Online, offline, across screens, and around every corner there are brands competing for attention. Standing out...
Part 5 – Leaving Your Marketing on Autopilot The marketing landscape is fast-paced and always changing. From emerging trends to shifts in technology and new platform evaluation and adoption, it’s important to keep a watchful eye...
Part 4 – Failing to Maximize Marketing & Sales Efforts to Build Relationships According to Salesforce Research, 80% of customers now consider the experience a company provides to be as important as its products and...
At GRIT, we are committed to our community and as part of that, we feel it is important to inspire the next generation of marketing professionals. This spring, Lexie Fisher, a senior at York College...
Part 3 – Thinking More Is Always Better Today’s marketplace is cluttered and noisy. Consumers are exposed to thousands of ads and marketing messages each day, so it’s important for your company’s brand to stand...
Part 2 – Delivering an Inconsistent Brand Experience Can your target audience easily recognize your company’s brand? Whether they are viewing your organization’s website, reading a print advertisement, or scrolling through social media, do they...
Part 1 – Assuming You Know Your Target Audience Do you REALLY know your ideal customer? What are their demographics, motives for making a purchase, and preferred communication channels? At GRIT, we often say “you...