Top 7 Tips to Effectively Manage Your Brand in 2020

As 2019 comes to a close, most companies often forget to take a moment and reflect on the state of their brand – what did they do well to protect it and where there may be room for improvement. Remember, a company’s brand is everywhere. From social media to websites...

How To: Social Media Strategies

How To: Social Media Strategies

Since the early 2000s, social media has been changing the way people and businesses communicate. According to Social Media Today, individuals spend on average 135 minutes per day on Facebook, Twitter, Instagram and WhatsApp. When...

How to Effectively Implement Email Marketing

Did you know the first marketing email was sent in 1978? Over 40 years later with the advances of technology, email marketing continues to be an effective way to build an owned audience that can benefit your company’s bottom line turning prospects into customers by building brand awareness and loyalty....

Employee Spotlight: Betsy Liou

Employee Spotlight: Betsy Liou

Do you know a tree’s favorite drink? Root beer. Not only does Betsy Liou, our office manager, keep the team organized from a business perspective, but she brightens our days with her jokes and sense...

The Rebranding Process

When does a company need to rebrand? The answer is “it depends” – but first it’s important to consider how the company has evolved over time and ask the following questions: Is the business continuously growing? Are new products or services being offered? Is the logo outdated? Could the current...

Service Area Changes with Google My Business

Service Area Changes with Google My Business

If you’re a business owner, whether large or small, you’re likely aware of Google My Business (GMB) and the role it can play for your business. If not, here’s what you need to know about...

Employee Spotlight: Ryan Kidd

Our creative team plays a large role in the work we do. From designing websites to logos to publications, they do it all. This month our graphic designer, Ryan Kidd, is celebrating his one-year work anniversary. To celebrate, we put him in the spotlight by asking him questions to get...

How to Build a Social Media Policy

How to Build a Social Media Policy

Many businesses created social media policies years ago when social media started to play a larger role in the daily communications of individuals and organizations. But, have you considered when it was last updated? There...

Keep Your Business Safe from Social Network Threats

Keep Your Business Safe from Social Network Threats

You’ve probably read about phishing emails, personal identity scams, and theft of financial data. But did you know social media may also be a security risk for your business? Social media is crucial for a...