The Rebranding Process

When does a company need to rebrand? The answer is “it depends” – but first it’s important to consider how the company has evolved over time and ask the following questions: Is the business continuously growing? Are new products or services being offered? Is the logo outdated? Could the current...

Marketing Strategy 101

Build your market share. Solidify your reputation in your niche. Find those leads that are exactly right for your company. Become the go-to business for your expertise. To reach those kinds of goals, you need a comprehensive marketing strategy. With the right strategy, programs that support the business goals and...