Digital Marketing Trends 2026
Three Shifts Shaping the Year Ahead At GRIT, we’ve made a tradition of starting each year by taking a moment to look ahead, focusing on the digital marketing trends that are truly shaping what comes...
5 Tips for Creating Effective Landing Pages
Is paid advertising on Google or any of the major social media networks part of your digital marketing strategy? How about email marketing efforts or even traditional mailed media campaigns? If you’re looking to enhance lead...
The Do’s & Don’ts of Email Marketing
Email is considered one of the most effective marketing channels, according to Constant Contact. It is a powerful and cost-effective tool that can help companies increase brand awareness, build relationships with members of their target...
The 7 Sins of Marketing – Part 6
Part 6 – Failing to Connect with Your Audience on An Emotional Level Today’s consumer is bombarded with content. Online, offline, across screens, and around every corner there are brands competing for attention. Standing out...
The 7 Sins of Marketing – Part 5
Part 5 – Leaving Your Marketing on Autopilot The marketing landscape is fast-paced and always changing. From emerging trends to shifts in technology and new platform evaluation and adoption, it’s important to keep a watchful eye...
The 7 Sins of Marketing – Part 4
Part 4 – Failing to Maximize Marketing & Sales Efforts to Build Relationships According to Salesforce Research, 80% of customers now consider the experience a company provides to be as important as its products and...
The 7 Sins of Marketing – Part 3
Part 3 – Thinking More Is Always Better Today’s marketplace is cluttered and noisy. Consumers are exposed to thousands of ads and marketing messages each day, so it’s important for your company’s brand to stand...
The 7 Sins of Marketing – Part 2
Part 2 – Delivering an Inconsistent Brand Experience Can your target audience easily recognize your company’s brand? Whether they are viewing your organization’s website, reading a print advertisement, or scrolling through social media, do they...
The 7 Sins of Marketing – Part 1
Part 1 – Assuming You Know Your Target Audience Do you REALLY know your ideal customer? What are their demographics, motives for making a purchase, and preferred communication channels? At GRIT, we often say “you...