If you follow social media news, you may have heard that LinkedIn is rolling out a new subscription-based service offering aimed at business users with its new Premium Company Pages. Following a quiet testing period...
Is paid advertising on Google or any of the major social media networks part of your digital marketing strategy? How about email marketing efforts or even traditional mailed media campaigns? If you’re looking to enhance lead...
Often, when our team is researching and writing GRIT’s blog posts, we generate questions that are out of scope for the immediate topic but that we want to bring back and answer for the benefit...
Current Insights for Small Businesses and Nonprofits In the world of social media marketing (SMM), change is constant, and it seems that the landscape is shifting faster than ever lately. Some platforms are very publicly...
Email is considered one of the most effective marketing channels, according to Constant Contact. It is a powerful and cost-effective tool that can help companies increase brand awareness, build relationships with members of their target...
As we dig into 2024, the digital marketing landscape will continue to evolve. New tools and technology are rapidly emerging, and more brands are investing in digital marketing tactics causing the online environment to become...
Inadequately Measuring Success & Optimizing Efforts Do you regularly measure your marketing efforts? According to MarketingWeek, most marketers claim to only measure effectiveness on an ad hoc basis, with just 13% of brands investing in...
Part 5 – Leaving Your Marketing on Autopilot The marketing landscape is fast-paced and always changing. From emerging trends to shifts in technology and new platform evaluation and adoption, it’s important to keep a watchful eye...
Whether supporting brand awareness and positioning goals, facilitating customer feedback, driving lead collection, supporting recruitment or a host of other engagement opportunities, there is no question strategic use of social media needs to play a...
Have you ever asked yourself, “Are my digital advertising, social media marketing (SMM), or e-newsletter campaigns really working?” If so, this blog is for you! Measuring the outcome of a marketing campaign is critical because...