How To Track Website Performance

How To Track Website Performance

Your website is not only the foundation of your marketing presence but a valuable tool to unlock insights about your customers and target audience. Your website can provide valuable information such what content users spend...

Using Digital Marketing to Boost Recruiting Efforts

Using Digital Marketing to Boost Recruiting Efforts

In the current job market, recruiting is proving to be especially challenging for many employers. Today’s employment marketplace spans a variety of platforms on and offline, and the competition for talent is stiff. Employers are...

Where is Digital Marketing Heading?

Where is Digital Marketing Heading?

Did you know 72.2 percent of marketing budgets are allocated to digital channels across earned, owned, and paid media? According to a study by Smart Insights, chief marketing officers have shifted their spending commitments to...

Digging Deeper: Social Media Audits

Digging Deeper: Social Media Audits

Today, social media marketing is used to increase awareness, boost inbound traffic, connect with target audiences, gain market insight and much more. However, to reap these benefits, it is critical brands have a strong social...

Creating Facebook Ads 101

Creating Facebook Ads 101

1.73 billion – that is how many people each day visit one of Facebook’s core products (Facebook, WhatsApp, Instagram and Messenger). With such a large audience, it’s no wonder many brands turn to these platforms...

The Ultimate List of Google Ad Mistakes to Avoid

The Ultimate List of Google Ad Mistakes to...

Did you know Google was visited 62.19 billion times in 2019? Individuals use Google to search for almost anything, so why not use this popular search platform to help generate new business? Google Ads help...

Maximize Instagram Marketing Efforts

Maximize Instagram Marketing Efforts

Did you know Instagram is the second-most downloaded free app in the Apple app store? With so many downloads, it is no surprise one billion individuals use the platform each month. Other eye-opening statistics* about...

3 Tips for Updating Your Website Content

In the digital age, a website is one of the most important aspects for any company, even surpassing the need for a brick and mortar building to show credibility. Why? When customers need to find contact information, they search online. When potential customers want to learn more about products and...

4 Digital Marketing Trends to Implement in 2020

With a new year comes new trends.  As a full-service marketing, communications, branding and digital agency, it is critical we stay up-to-date on the latest trends to offer our clients the best strategies possible to help their businesses succeed. Today, we are looking at four digital marketing trends we think...

Effectively Implement Email Marketing

Did you know the first marketing email was sent in 1978? Over 40 years later with the advances of technology, email marketing continues to be an effective way to build an owned audience that can benefit your company’s bottom line turning prospects into customers by building brand awareness and loyalty....