Internal Communications Article Series, Part 1 of 2 When you think of internal communications, what comes to mind? A memo from the CEO or a town hall-style meeting to share company-wide updates? Both of these...
No one likes to imagine worst-case scenarios, but in the world of business and nonprofit leadership, being unprepared is a risk no organization can afford. Whether it’s a serious workplace accident, a cybersecurity breach, or...
Current Insights for Small Businesses and Nonprofits In the world of social media marketing (SMM), change is constant, and it seems that the landscape is shifting faster than ever lately. Some platforms are very publicly...
Written communication, which we refer to as “copy” in the marketing industry, is essential. From blogs and social media posts to email subject lines and taglines, brands must write copy to sell their products and...
Part 6 – Failing to Connect with Your Audience on An Emotional Level Today’s consumer is bombarded with content. Online, offline, across screens, and around every corner there are brands competing for attention. Standing out...
Part 1 – Assuming You Know Your Target Audience Do you REALLY know your ideal customer? What are their demographics, motives for making a purchase, and preferred communication channels? At GRIT, we often say “you...
Whether supporting brand awareness and positioning goals, facilitating customer feedback, driving lead collection, supporting recruitment or a host of other engagement opportunities, there is no question strategic use of social media needs to play a...
Did you know by 2031, journalist and reporter jobs are projected to decline by 9 percent, according to the U.S. Bureau of Labor Statistics? Today, public relations professionals outnumber journalists by a 6-to-1 ratio, and...
During the COVID-19 outbreak, many businesses have implemented a flexible work environment allowing, or even requiring, employees to work from home. This transition can be a challenge for individuals who have never worked from home...
The COVID-19 pandemic has forced many businesses to make drastic changes and even close their doors for a period of time. In a crisis situation, such as the COVID-19 outbreak, it is critical for businesses...