The Janus School – Ginger Goudie Memorial 5K & Fall Fest Support
INDUSTRY:
Private Education
SERVICES:
– Branding
– Digital & Content Marketing
– Copywriting
– Graphic Design
Designing a Lasting First Impression for a New Annual Event
When The Janus School approached GRIT to help bring their vision for the inaugural Ginger Goudie Memorial 5K & Janus Fall Fest to life in 2023, they sought to capture the joyful spirit of a planned new tradition in loving memory of long-time Janus teacher Ginger Goudie. Tasked with developing a logo that would represent the vibrant and inclusive nature of the event, GRIT set out to create a visual identity that would become synonymous with celebration, community, and a tribute to Ginger Goudie’s legacy as an educator while also weaving in her memorable love of gardening.
GRIT’s design team understood that creating a compelling logo for an event with multiple components—including the competitive 5K race/walk, a fun run, and seasonal festival, plus food trucks and craft vendors—meant developing an overall look that encapsulated positive energy, movement, and fun. After brainstorming with the Janus team and immersing ourselves in the story behind the event, we delivered a dynamic and colorful logo with a suite of versatile variations that hit the mark. The design has since become a proud hallmark of the event, establishing a solid foundation for future years.
Expanding Impact Through Vital Digital Marketing Support
As The Janus School’s strategic marketing partner, our collaboration expanded well beyond the logo design to help ensure success for the event. The GRIT team has been honored to come alongside Janus to build momentum for the Ginger Goudie Memorial 5K & Janus Fall Fest’s launch year and beyond. We developed a targeted digital advertising campaign for the 2023 and 2024 events to ensure maximum visibility and engagement. Leveraging our expertise in digital strategy, we created a series of compelling ads that reached a broad audience across social media platforms and local networks, promoting race registration and overall attendance while spreading awareness about the event’s mission and community impact.
Additionally, we designed and launched an event-specific landing page that provided all the essential details for participants and sponsors, serving as a hub for information. This comprehensive digital presence makes it easy for people to connect, register for the race, and even contribute to the Ginger Goudie Scholarship Fund.
Supporting Every Detail, From Signs to Success
From designing the sponsor banner that proudly showcases the community’s generosity to crafting eye-catching yard signs that have guided attendees and participants, we’ve ensured that every visual element was cohesive and colorful, reflecting the event’s spirit. As the event has moved beyond its first year, GRIT has enthusiastically lent our digital marketing expertise to help build on the momentum to promote ongoing success for the event.
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