Employee Spotlight: Betsy Liou

Employee Spotlight: Betsy Liou

What’s the difference between a hippo and a zippo? One is heavy and the other is a little lighter. Not only does Betsy Liou, our office manager, keep the team organized from a business perspective,...

Direct Mail Marketing: Is There Still Value?

While there is enormous value in social media marketing and GRIT recommends companies strategically select platforms to engage with their consumers, it is important not to depend on one marketing medium. So, today we are answering a common question – is there still value in direct mail marketing?

Employee Spotlight: Abby McGinnis

Employee Spotlight: Abby McGinnis

When it comes to building client relationships and strategically planning projects, Abby McGinnis is the go-to. From managing client accounts, to developing strategic marketing plans, to assisting with website design and development projects, Abby is...

Meet Mallory: Our Project Management Master

Meet Mallory: Our Project Management Master

When it comes to keeping our team and client projects organized, Mallory Gunzenhauser, our project manager, is a master. From maintaining client communications, to ensuring projects stay on timeline, to assigning tasks to individual team...

5 Tips to Maintaining Culture While Working Remotely

5 Tips to Maintaining Culture While Working Remotely

“Corporate culture is the only sustainable competitive advantage that is completely within the control of the entrepreneur.” – David Cummings A strong company culture is vital to organizational success. When a company gets their culture...

Marketing Strategy 101

Reach the right audience. Build brand awareness. Solidify your reputation in your niche. Find those leads that are exactly right for your company. Become the go-to business for your expertise. Are those the goals you are trying to achieve in 2021? If so, a comprehensive marketing strategy is key! As...

Meet Devon: The Digital Guru

Meet Devon: The Digital Guru

GRIT’s Digital Marketing Specialist, Devon Buettner, is a significant part of our team. From managing digital campaigns, to updating websites, to helping clients improve their SEO, he is the go-to for any digital marketing project....

The Ultimate Guide to Influencer Marketing

The Ultimate Guide to Influencer Marketing

Podcasts have become a part of daily commutes to work, Instagram is a helpful tool for online shopping, and TikTok is now a go-to for daily laughs and entertainment. It is no secret individuals prefer...

Logo Development: A Seven-Step Process

Logo Development: A Seven-Step Process

The golden arches. A swoosh over Times Square. A silver apple missing a bite. When we see familiar logos, our minds automatically identify the brand (McDonald’s™, Nike™, or Apple Computers). Having an easily recognizable logo...

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