If you follow social media news, you may have heard that LinkedIn is rolling out a new subscription-based service offering aimed at business users with its new Premium Company Pages. Following a quiet testing period...
Current Insights for Small Businesses and Nonprofits In the world of social media marketing (SMM), change is constant, and it seems that the landscape is shifting faster than ever lately. Some platforms are very publicly...
Did you know YouTube is the world’s second largest search engine after Google? In fact, 30 million people use this video-sharing platform daily. Other eye-opening statistics about utilizing video content include: 81% of businesses use...
LinkedIn – the world’s largest professional networking platform. With 260 million monthly active users (of which 40 percent access the site daily), it is essential for businesses today to have a presence on the platform....
For the last few months, for many, life has become about staying home, limiting travel, scrolling through social media and binge watching favorite shows. With millions of people looking for entertainment as well as shopping...
Since the early 2000s, social media has been changing the way people and businesses communicate. According to Social Media Today, individuals spend on average 135 minutes per day on Facebook, Twitter, Instagram and WhatsApp. When...
Many businesses created social media policies years ago when social media started to play a larger role in the daily communications of individuals and organizations. But, have you considered when it was last updated? There...
You’ve probably read about phishing emails, personal identity scams, and theft of financial data. But did you know social media may also be a security risk for your business? Social media is crucial for a...
With 610 million professional users, LinkedIn makes up more than half of all social traffic to B2B websites and blogs. LinkedIn offers many practical features including sharing ideas and articles as well as networking online...