How To: Optimize a Business Profile on LinkedIn

How To: Optimize a Business Profile on LinkedIn

LinkedIn – the world’s largest professional networking platform. With 260 million monthly active users (of which 40 percent access the site daily), it is essential for businesses today to have a presence on the platform....

How To Improve Your Digital Presence During COVID-19

How To Improve Your Digital Presence During COVID-19

For the last few months, for many, life has become about staying home, limiting travel, scrolling through social media and binge watching favorite shows. With millions of people looking for entertainment as well as shopping...

How To: Social Media Strategies

How To: Social Media Strategies

Since the early 2000s, social media has been changing the way people and businesses communicate. According to Social Media Today, individuals spend on average 135 minutes per day on Facebook, Twitter, Instagram and WhatsApp. When...

How to Build a Social Media Policy

How to Build a Social Media Policy

Many businesses created social media policies years ago when social media started to play a larger role in the daily communications of individuals and organizations. But, have you considered when it was last updated? There...

Keep Your Business Safe from Social Network Threats

Keep Your Business Safe from Social Network Threats

You’ve probably read about phishing emails, personal identity scams, and theft of financial data. But did you know social media may also be a security risk for your business? Social media is crucial for a...

How LinkedIn’s Changes Can Help Your Business

How LinkedIn’s Changes Can Help Your Business

With 610 million professional users, LinkedIn makes up more than half of all social traffic to B2B websites and blogs. LinkedIn offers many practical features including sharing ideas and articles as well as networking online...