From the Headlines: LinkedIn is Rolling Out Premium Company Pages — Who Should Sign Up?

From the Headlines: LinkedIn is Rolling Out Premium...

If you follow social media news, you may have heard that LinkedIn is rolling out a new subscription-based service offering aimed at business users with its new Premium Company Pages. Following a quiet testing period...

Social Media Marketing Success in a Changing Landscape

Social Media Marketing Success in a Changing Landscape

Current Insights for Small Businesses and Nonprofits In the world of social media marketing (SMM), change is constant, and it seems that the landscape is shifting faster than ever lately. Some platforms are very publicly...

7 Tips for YouTube Optimization

7 Tips for YouTube Optimization

Did you know YouTube is the world’s second largest search engine after Google? In fact, 30 million people use this video-sharing platform daily. Other eye-opening statistics about utilizing video content include: 81% of businesses use...

Improve Digital Presence During COVID-19

Improve Digital Presence During COVID-19

For the last few months, for many, life has become about staying home, limiting travel, scrolling through social media and binge watching favorite shows. With millions of people looking for entertainment as well as shopping...

How To: Social Media Strategies

How To: Social Media Strategies

Since the early 2000s, social media has been changing the way people and businesses communicate. According to Social Media Today, individuals spend on average 135 minutes per day on Facebook, Twitter, Instagram and WhatsApp. When...

How to Build a Social Media Policy

How to Build a Social Media Policy

Many businesses created social media policies years ago when social media started to play a larger role in the daily communications of individuals and organizations. But, have you considered when it was last updated? There...

Keeping Safe from Social Network Threats

Keeping Safe from Social Network Threats

You’ve probably read about phishing emails, personal identity scams, and theft of financial data. But did you know social media may also be a security risk for your business? Social media is crucial for a...

How LinkedIn’s Changes Can Help You

How LinkedIn’s Changes Can Help You

With 610 million professional users, LinkedIn makes up more than half of all social traffic to B2B websites and blogs. LinkedIn offers many practical features including sharing ideas and articles as well as networking online...