Why You Should Consider A/B Testing Your Content
If you read our recent blog post about creating effective landing pages, you probably noticed our recommendations on three landing page design elements that can be easily “split tested” to help determine what works best....
From the Headlines: LinkedIn is Rolling Out Premium...
If you follow social media news, you may have heard that LinkedIn is rolling out a new subscription-based service offering aimed at business users with its new Premium Company Pages. Following a quiet testing period...
5 Tips for Creating Effective Landing Pages
Is paid advertising on Google or any of the major social media networks part of your digital marketing strategy? How about email marketing efforts or even traditional mailed media campaigns? If you’re looking to enhance lead...
Do Hashtags Still Matter on Social Media Platforms...
Often, when our team is researching and writing GRIT’s blog posts, we generate questions that are out of scope for the immediate topic but that we want to bring back and answer for the benefit...
Social Media Marketing Success in a Changing Landscape
Current Insights for Small Businesses and Nonprofits In the world of social media marketing (SMM), change is constant, and it seems that the landscape is shifting faster than ever lately. Some platforms are very publicly...
The Do’s & Don’ts of Email Marketing
Email is considered one of the most effective marketing channels, according to Constant Contact. It is a powerful and cost-effective tool that can help companies increase brand awareness, build relationships with members of their target...
Top 3 Digital Marketing Trends to Follow in...
As we dig into 2024, the digital marketing landscape will continue to evolve. New tools and technology are rapidly emerging, and more brands are investing in digital marketing tactics causing the online environment to become...
The 7 Sins of Marketing – Part 7
Inadequately Measuring Success & Optimizing Efforts Do you regularly measure your marketing efforts? According to MarketingWeek, most marketers claim to only measure effectiveness on an ad hoc basis, with just 13% of brands investing in...