Website Strategy, Design & Development
In 2017, GRIT partnered with Gettle to deliver a website that would more effectively showcase company capabilities and align with the Gettle focus on technology, while also driving increased organic search engine performance and lead collection. Based on Gettle’s diverse service offerings and the related online competition, GRIT recommended a multi-site structure that would provide a platform to highlight the capabilities of each core division, while continually driving cross promotion against the company’s multi-discipline capabilities.
The result is an integrated, multi-site setup that balances the overall brand and key division priorities. Within the first week of launch, the new site structure generated three high-value leads and resulted in improved technical performance and keyword rankings.