Who’s Using Social Media?

About a year ago, we shared the importance of having a social media presence. In case you missed it, or just need a quick refresher, check out The Digital Media Shift blog post. So, it was no surprise to our team here at Moxie when eMarketer’s principal analyst Debra Aho Williamson had this to say about social media in 2015:

“More than half the U.S. population uses social networks regularly, and Facebook continues to lead the market. But pay attention to mobile social networking, where Twitter, Instagram, Pinterest and Tumblr are all significant players. That’s where the next phase of growth is happening.”


You may be wondering “who’s using social media, really?” Or, maybe you’re asking yourself “which social outlet are my customers really using?” The infographic below was created by Adweek based on exclusive data from eMarketer, and it puts social media user demographics into better perspective at a quick glance. Take a look and see what predictions are being made for the following platforms for 2016.

*Image referenced from Adweek


social media users



You can see eMarketer’s anticipated changes and trends from now through 2016. Needless to say, the world of social media and its audiences are ever evolving, and it’s important to stay up to date as different platforms start to gain more attention.


Interested in learning more about social media, what it can do for your business and how a strategic approach can reach your target audience? Contact us and say hello! Our team can help you pinpoint which platforms will reap your business the most benefits, while reaching your key customer groups!