“Gratitude can transform common days into thanksgivings, turn routine jobs into joy and change ordinary opportunities into blessings.” – William Arthur Ward


Public Relations Director

As GRIT’s Public Relations Director, Natonia Samchuck is responsible for planning and executing strategic media outreach that creates earned media coverage for our clients. Whether it’s planning a news conference, writing a news release, prepping a client for an interview, or handling one-on-one media pitching opportunities, Natonia serves as our clients’ storyteller.

Prior to joining the GRIT team, Natonia worked for PPO&S, a marketing communications firm in Harrisburg. During her six years at PPO&S, she held public relations and account management responsibilities, allowing her the opportunity to work with a vast array of clients and media from across the Commonwealth and beyond.

Natonia graduated magna cum laude from York College of Pennsylvania and holds a Bachelor of Arts degree in Public Relations with a minor in Marketing. She’s proud to give back to the community that she calls home by volunteering with the Junior League of York and serving on the York College Alumni Board of Directors.

What keeps you professionally motivated?
I’m motivated by the process of finding positive, newsworthy stories and by the challenge of controlling our clients’ messaging during a crisis. Telling your story is my job and it’s what makes me excited to come to work every day. I’m passionate about helping others find their voice, discover their story, and share that story with the communities they serve.

What do you love? What do you enjoy?
Outside of work, I’m focused on family, friends who are loved like family, and giving back. I’m known for always needing an “activity” and for serving as the “social coordinator” of my husband and son. Whether it’s taking my son to the park, traveling to see family, or volunteering my time to the Junior League and York College, I’m always on the move.

What is your favorite food?
I absolutely cannot live without ice cream, but it’s not my fault. My mother loves ice cream, my grandmother loves ice cream, and I’m told my great grandmother was addicted as well. It’s in my genes and is my go-to treat any day, any time.