Facebook recently announced it will be changing up the way unpaid promotional content is displayed on News Feeds starting in January 2015. The online social networking service with over 1.3 billion active users shared that the public would rather see less promotional content as they’re scrolling through Facebook to get their daily fix of news, photos, events, etc. This ultimately means that “overly promotional” content will be cut.
Facebook will curtail content as follows:
- Posts that solely push people to buy a product or install an app
- Posts that push people to enter promotions and sweepstakes with no real context
- Posts that reuse the exact same content from ads
So what does this mean for PR pros? SOLID NEWS SELLS.
We’ve been given a huge opportunity to further emphasize the importance of media relations and editorial content to our clients — whether it’s through participating in thought leadership articles or sharing industry relevant information on their News Feeds. Regular posts are currently unpaid, meaning that with this new change, editorial mentions will now be highlighted even more. Social media is another channel to position our clients as subject matter experts. We’ve spent our careers proving that a solid PR piece can be more effective than a paid advertisement.
Thanks for backing us up, Facebook! We “like” you even more now. #LifesAPitch