Byrnes Health Education Center – Digital Strategy
Website Enhancements Made to Improve Site Performance
Taking a holistic view of performance, GRIT focused on ensuring Google Grant resources were being effectively directed to reach Byrnes Health Education Center’s targeted educators while providing recommendations to ensure related text ad copy and landing page assets were focused on conversion against the available free trial.
GRIT recreated the entire Google AdWords pay-per-click (PPC) Grant strategy, focusing keywords to more effectively target educator audiences as well as rewrote the ads with more engaging, action-driven content. In addition, GRIT provided recommendations to optimize the landing pages for conversion.
Following initial optimization efforts, GRIT provided ongoing maintenance and support, ensuring compliance with the Google Grant program and made campaign updates and enhancements to continually drive results.
Byrnes Health Education Center
Digital & Email Marketing
Lead Generation & Nurturing