Moxie, an award‐winning, full‐service advertising and communications firm, won the 2013 Keystone Award in the category “External Communications – Campaign” for the Strand-Capitol “Come Experience” campaign. The award was one of ten presented by the Central PA Chapter of the Public Relations Society of America (PRSA) at an awards banquet on November 14, 2013, and is presented to local organizations and practitioners for excellence in public relations campaigns, strategies and tactics.
“We are grateful to receive recognition of our work by receiving a 2013 Keystone Awards,” said Julie Lando, president and owner of Moxie. “The beauty of the ‘Come Experience’ campaign was the team effort not only internally at Moxie but also with our client. Of the awards we have had the privilege of winning, this one means the most because every member of our team played a role in this campaign.”
“Arguably the most important and least appreciated skill in the business world is the ability to listen. Moxie knows how to do that, and take what they hear and synthesize the information, through a lens of creativity, into new ways of approaching old challenges,” said Ken Wesler, president and CEO of the Strand-Capitol. “We are grateful for our partnership and look forward to many years of successful collaboration!”
Each year, the Keystone Awards recognize exemplary public relations campaigns, strategies and tactics in central Pennsylvania. Just as the elements in an arch depend on the keystone for structural support, businesses and organizations depend on public relations practitioners for strategic counsel in achieving success. The 2013 Keystone Awards recognize work that best demonstrates the highest standards of public relations research, planning, implementation and evaluation. Entries for the annual awards were judged by the Florida Public Relations Association.
This honor marks Moxie’s third award in 2013 for outstanding creativity. Moxie also received two International Communicator Awards and two International Davey Awards earlier this year.