York, Pa. – Moxie Design and Marketing, an award‐winning, full‐service advertising and communications firm in York, Pa., has been selected as the new public relations partner of McDonald’s Central Pennsylvania co-op, consisting of 23 owner/operators and 89 restaurants.
“McDonald’s Central Pennsylvania co-op is a client that has an abundance of stories to tell because the employees and owner/operators of these restaurants are continuously supporting and strengthening the communities that surround them,” said Julie Lando, president and owner of Moxie. “From supporting their local little league teams to honoring local teachers, we’re lucky to have the support of these owner/operators in our region. Here at Moxie, we’re proud to call them a client.”
The account was awarded in May, after an intensive search where Moxie surpassed other communications firms to win the approval of the McDonald’s Central Pennsylvania co-op search committee and board.
“The Central Pennsylvania co-op was looking for an agency to take them to the next level when it comes to interacting and sharing their stories with the media in our region,” said Brenda Pettersen, owner/operator of a Dillsburg McDonald’s and president of the McDonald’s Central Pennsylvania co-op. “The co-op sees working with Moxie as a golden opportunity.”
Moxie will be responsible for handling media relations for the co-op while highlighting the local impact McDonald’s owner/operators have in the region.