The Importance of an Internal Communication Strategy

Before you start sharing your message to your external audiences, it’s important to consider your internal audiences and how communication flows (or doesn’t flow) within your organization. Why does this matter?

Today more than ever, two-way communication within an organization can impact profitability, company culture and future growth by:

  • Increasing employee engagement
  • Improving company competitiveness
  • Building stronger teams

Successful communication starts from the top down and offers a feedback loop from the bottom up. Results show, when managers lead by example and highly effective communication practices are in place the following occurs:

  • Lower employee turnover
  • Greater employee engagement levels
  • Higher profitability

Conversely, the amount of time spent on poor communication results in lost productivity due to inefficient coordination, delays in communication and barriers to collaboration to name a few. All of which can cost a company tens of thousands of dollars each year.

When employees don’t understand their overall role within the business, only 23% will work for success. The days when one big information communication annually was enough are over and people want granular real-time updates. Communication must be regular and consistent and part of the weekly process in order to make an impact. Most companies do not have an effective communication structure in place to let employees have an outlet and voice.

Remember as Grace Hopper put it best, “The most dangerous phrase in language is ‘we’ve always done it this way.”

If your company struggles with internal communication or maybe you simply want to improve your communication process, we can help.

Contact us today and we will work with you to develop the best internal strategy for your own business!