Get the Most out of Social Media: Which Platform Is Best for Your Business?

Did you know social media drives 31% of all overall referral traffic on the Internet with Facebook leading the charge with 90% of small businesses using it as a marketing platform? But Twitter isn’t far behind with with 70% of businesses sending tweets to capture the “real-time” attention of their customers.

Beyond these heavy hitters, there are plenty of avenues to take when it comes driving business through social media. Pinterest, Instagram, YouTube and others are also great tools, if you do your research to choose the one(s) that is best to reach the strategic goal(s).

Let’s start by breaking down some of main social media platforms and reviewing how they are used for business…


Think of it as the social home for business on the Internet. With more than 1.71 billion active users worldwide, Facebook is the biggest and most versatile social network. Sharing product photos, videos, important company information and engaging with customers are just a few ways companies use Facebook. Through the “Insights” section, companies can also gather valuable information about clients (including age, sex, where they live, and more.) Plus, Facebook provides the option of pushing paid posts to a very “targeted” audience. For examples, a bicycle shop can target their ads towards people in their location who have an interest in biking, bike gear, helmets, etc.


With an estimated 215 million active users, Twitter can’t be overlooked when comes to utilizing social media to reach audiences and customers. It’s capacity to allow for text, videos, images, links and polls are among the many ways to share and gain insights from customers. By networking and pushing content through Twitter, companies can:

  • Find and grow business
  • Engage with audiences in an efficient way
  • Be available for feedback 24/7
  • Build credibility and relationships with media

Using the hashtag (#) feature to keep up with the latest industry trends and inserting these trends through the hashtag into conversations, is a great added bonus of this social media platform.

Remember, Twitter only allows 140 characters or less so be concise in your message.

In our next blog we will focus on some of the social media platforms that rely heavily on strong visual content–Pinterest, Instagram and YouTube.

In the meantime, find this helpful?

Want more insight into how to use social media effectively for your own business? We can help! Contact us today and we will work with you to help you develop the best strategy for your business!