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Five Marketing Lessons from Fantasy Football

Football season is here, and in my house that means two things:

1) Sundays are devoted to football and more specifically cheering for the Eagles! I certainly can’t speak for all the Moxie Girls but I lived in Philly for six years…enough said!
2) Fantasy Football – Fantasy football is a must in our house, and we can get pretty competitive! Did you know that fantasy football was started by fans?

Check out this article from Forbes that shares a little of the history on fantasy football, but more importantly shares some key marketing tips that we can take away, “Five Marketing Lessons From Fantasy Football

And, in the interest of full disclosure, here are the teams the rest of Moxie roots for:
Julie:         Green Bay Packers (and, her son Parker owns a share of the team!)
Lissa:        Steelers
Erin:          Steelers (and, she is currently #1 in her fantasy football league!)
Abby:        Eagles
Maya:        Vikings
Kendall:    Redskins, Ravens, Steelers, Eagles or Cowboys, depending upon who is playing whom!