New Hanover Routes
GRIT was asked to develop an identity and campaign to introduce rabbittransit’s new routes to the Hanover market. We targeted specific audiences including visitors of ticket outlet locations, customers of specific shopping centers and employees/employers with convenient access to the new bus routes.
With growing litter problems at private bus shelter stops, rabbittransit was forced to consider removing them. In an effort to clean things up and save our bus shelters, GRIT created the award-winning Clean Campaign featuring our “cleaning fairy” who reminds riders that “It won’t magically clean itself!”