Earned Media Coverage for National Expansion

Working closely with Haverfield Aviation, GRIT developed customized regional news releases focused on each of the three new bases launched and one news release covering the overall impact of the national expansion for industry trade publications. Using GRIT’s media database, GRIT developed targeted media lists both regionally and nationally. The customized releases were distributed to key business media contacts and using strategic media relations, GRIT secured coverage with key trade media such as Utility Products magazine, regional business coverage in print media, local radio coverage, and opportunities for local TV coverage focused on individual bases.

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