GRIT served as the local public relations contact for the 2015 U.S. Women’s Open.
News Conference with Arnold Palmer
Serving as the local public relations contact for the 2015 U.S. Women’s Open, GRIT worked closely with the Championship’s marketing team of professionals to handle media relations leading up to and at Lancaster’s First Swing. Media relations efforts included a pre-event media alert and news release announcing the event to the public and coordinating numerous media requests and logistics of providing highly valuable photo and video content to media for coverage. On-site, media were handled both at the public portion of the event and at a private media Q&A session. Strategic media relations resulted in GRIT securing earned media coverage in print, online, radio and TV mediums. After working with the 2015 U.S. Women’s Open for only seven months, GRIT secured over $108,000 in earned media coverage.
Media TV cameras at Lancaster’s First Swing event, featuring the USGA and golf icon Arnold Palmer.