“Good design goes to heaven. Bad design goes everywhere.” – Mieke Gerritzen

HEATHER BORDER

Creative Director

As Creative Director at GRIT, Heather oversees and collaborates with the creative team from ideation to client pitches and presentations. She is an integral part of the execution of client branding and marketing campaigns.

Prior to joining the GRIT team, Heather most recently served as associate creative director at an agency in Baltimore, Maryland. She worked with senior partners across a global network to develop and execute digital brand assets for clients. Her primary responsibility in this position was to direct day-to-day activities of art directors, designers and writers from concept to completion for major clients.

Heather holds a bachelor of fine arts degree in communications design and a minor in public communications from Syracuse University.

What are you most passionate about professionally?
The customer journey from start to finish. WHAT they see, HOW they react and WHY they decide at every touchpoint along the way.

What keeps you professionally motivated?
Setting goals and working to meet them, and then setting new goals.

What is your favorite meal or snack food?
Donuts!