Strategy

Marketing Strategy 101

Reach the right audience. Build brand awareness. Solidify your reputation in your niche. Find those leads that are exactly right for your company. Become the go-to business for your expertise. Are those the goals you are trying to achieve in 2021? If so, a comprehensive marketing strategy is key! As...

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August 4, 2021

How To: Social Media Strategies

How To: Social Media Strategies

Since the early 2000s, social media has been changing the way people and businesses communicate. According to Social Media Today, individuals spend on average 135 minutes per day on Facebook, Twitter, Instagram and WhatsApp. When...

December 12, 2019

Internal Communications Part 2: Supporting an Employee-Centric Culture

Research shows that if employees are more engaged and connected, it can improve their productivity by more than 20 percent. Imagine how a 20 percent productivity hike could impact deliverables, culture and the bottom line. Now, imagine how employees who feel empowered could impact a company’s culture. To see outcomes...

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July 10, 2019

Internal Communications Part 1: Strategy

Internal Communications Part 1: Strategy

When you think of internal communications, what comes to mind? A memo from the CEO or a town-hall style meeting? Or do you think of double-digit profit growth? Memos and meetings are good examples of...

May 7, 2019