Email is considered one of the most effective marketing channels, according to Constant Contact. It is a powerful and cost-effective tool that can help companies increase brand awareness, build relationships with members of their target...
As we dig into 2024, the digital marketing landscape will continue to evolve. New tools and technology are rapidly emerging, and more brands are investing in digital marketing tactics causing the online environment to become...
Inadequately Measuring Success & Optimizing Efforts Do you regularly measure your marketing efforts? According to MarketingWeek, most marketers claim to only measure effectiveness on an ad hoc basis, with just 13% of brands investing in...
Part 5 – Leaving Your Marketing on Autopilot The marketing landscape is fast-paced and always changing. From emerging trends to shifts in technology and new platform evaluation and adoption, it’s important to keep a watchful eye...
Whether supporting brand awareness and positioning goals, facilitating customer feedback, driving lead collection, supporting recruitment or a host of other engagement opportunities, there is no question strategic use of social media needs to play a...
Have you ever asked yourself, “Are my digital advertising, social media marketing (SMM), or e-newsletter campaigns really working?” If so, this blog is for you! Measuring the outcome of a marketing campaign is critical because...
Your website is not only the foundation of your marketing presence but a valuable tool to unlock insights about your customers and target audience. Your website can provide valuable information such what content users spend...
“Intelligence is the ability to adapt to change.” -Stephen Hawking It’s no secret the COVID-19 pandemic disrupted many businesses and turned their normal operations upside down. According to a recent survey by Influencer Marketing Hub,...
For the last few months, for many, life has become about staying home, limiting travel, scrolling through social media and binge watching favorite shows. With millions of people looking for entertainment as well as shopping...