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Live-Streaming 101: how this tactic can build your brand

A lot of big (and small) brands are doing it, and if you’re not—you may be missing out on a valuable way to boost brand awareness and revenue. We’re talking about live-streaming. It’s an inexpensive and effective way to showcase your company, products and services in a unique way your customers will appreciate.

In our last blog, we discussed the many benefits of live-streaming and what you need to get started. This week, we’re focusing on the different ways to use live-streaming for business. Here’s what we’ll be discussing:

  • Events and Webinars
  • Culture Insight
  • Company News
  • Interviews with Leadership
  • Giveaways and Contests

Events and Webinars

Most companies have an opportunity to offer up a speaker at industry events. It’s a great time for them to not only showcase what they do, but also answer questions. In a room filled with people who have the same interests and business goals in mind, it’s a great opportunity to get in front of prospects and generate leads. Live-streaming allows a company to extend that reach far beyond the walls of the event room.

By setting up a live-stream and announcing the event on company social media ahead of time, the audience grows, and that company representative, delivers valuable knowledge to the audience to help it reach its own goals. Offering live-streams of events and webinars, where a company expert is on hand, increases the value of the brand and encourages others to become an advocate.

Culture Insight

Every company has a culture and live-streaming is a great way to give the customer a glance at that culture. Whether it’s sharing a concepting meeting or showing how a product is put together—live-streaming allows customers to see the team working together for a common cause. It’s times like these, customers gain a real perspective of how a company operates.

Live-streaming to highlight a company culture can be a lot of fun too. Annual holiday parties, company challenges, company outings or company sports teams doing their thing are all great ways to showcase culture. Sharing a walk-through of a new company space as it’s being built or decorated is another way to utilize live-streaming.

Company News

Product launches, organization changes or acquisitions happen all the time. Often, companies rely on newsletters to share exciting changes. Live-streaming is a great platform for these announcements and happen in real time.

By inviting customers and clients to be part of a big company announcement via live-stream, it helps them feel like they are cared about and that they are being spoken to directly.

Interviews with Leadership

Live-streaming helps to put a face to the name. Customers often hear the names of key company leadership, but many times they wouldn’t know them if they bumped into them. Through this tactic, companies can give their customers the opportunity to meet the team members and ask them questions. Not only does it familiarize the customer base with the leaders, it creates a sense of connection with the overall brand.

Some of the best live-streams we’ve seen are when companies choose a specific topic for a Q & A live-stream, and then announces the time of the event. Then, as the live-stream gets underway, customers post questions and company leaders immediately respond.

Giveaways and Contests

Live-streaming meets live-giveaways is a hit. This tactic allows participants to post comments during a live-stream to enter a giveaway. It’s a great way to allow an audience to tell the company brand story by sharing experiences they’ve had with the company. Trivia questions regarding the company or a product open the door for some great feedback and material for future marketing efforts.

By utilizing live-streaming for giveaways, companies can also increase follower counts on other social media platforms. This can be done by asking participants to follow a company to enter the contest. This allows that new audience to see company updates in the future and encourages them to participate in future events.

Video and live-streaming gives companies the power to show customers more than just the products and services. It gives the customer a better sense of who you are, how you operate and overall—increases brand awareness and loyalty.

If you think you’re ready to give it a go and need a little help with ideas or execution, GRIT team members can help. We can also help guide you through some ADA compliance guidelines that may, in the very near future, impact how you can use live-streaming to benefit your company.