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Leveraging Visual Social Media Content for Your Business

Last week we spent some time talking about how the two social media juggernauts, Facebook and Twitter, could be used to support and grow your business. For this blog, we dive a little deeper into some of the more image (and video!) based social media platforms and discuss the “how to” when it comes to leveraging the power of visual content sites to grow customers and audiences.

PINTEREST

Pinterest, described on Wikipedia as a “visual discovery, collection and storage tool,” can be a tricky social media channel to utilize properly for business, and it works best when strong images and content is available to share with target audiences.

With an audience of an estimated 70 million people, Pinterest works well for creative-based businesses such a photography and design studios or brands with a retail shop or ecommerce site. When consumers check out the image (or product) and “pin” it to their board, it links them back to the company’s website. Quick fact—the majority of users are women between the ages of 25-45 so it’s a good outlet for businesses or products who target this audience.

INSTAGRAM

Highly visual by nature, Instagram, much like Pinterest, makes a lot of sense for businesses that have something to show (think of the old adage “show, don’t tell!”). Unlike other social networks, Instagram is solely for videos and photos—it’s not a place for updates aside from utilizing the small comment section under the post. Instagram is great for product imagery, pictures of staff and any visually represented developments within a company, making the employees and business more “personable” to followers.

Another great way to use Instagram is to offer consumers a behind-the-scenes look at how things are produced or manufactured and by offering exclusive material such as introducing followers to a new product before it goes public.

It’s important to remember Instagram is primarily a smartphone platform. While Instagram accounts can be managed via desktop computers, uploading pictures can be cumbersome and is much easier on smartphones. The free app can be downloaded onto iPhones and some Samsung and Android devices, enabling a quick and easy way to apply a filter and post images.

One final thing to keep in mind—statistics show there are between 130 and 150 million users, but the demographic of these users is very focused with 90% of users between the ages of 18-35*.

*According to Brandwatch

YOUTUBE

As the number two search engine in the world (after Google), YouTube is by far the most popular video-oriented site and has an estimated 1 billion unique visitors every month. The biggest business benefit for creating a company YouTube channel is that it helps boost your company’s SEO (search engine optimization.) So, having videos that can be found by consumers can have huge benefits. Plus, videos are more than fifty times more likely to appear on the first page of Google search results.

Companies unsure of what types of videos would work for their business can start with highlighting how your services, products or team are different from the rest.

STILL NOT SURE WHICH PLATFORM IS BEST?

Quick tip—check out industry competitors. What platforms are they using? What seems to be working the best for them? There are also online tools that can help. Buzzsumo allows users to search key term(s) related to the industry/niche and searches the most shared content on social media, along with the networks where they’re most popular.

Just keep in mind, being on too many social media channels can affect productivity and overall results. Knowing which platforms to focus on can really help businesses grow.

Find this helpful? Want more insight into how to use social media effectively for your own business? We can help! Contact us today, and we will work with you to help develop the best strategy for your business!